Privacy Policy
We value your privacy and are committed to protecting your personal data. When you visit our website www.aellana.com and/or its subdomains (hereinafter: “Site”), make a purchase in our webshop, or sign up for our newsletter, Aellana (“Aellana” or “we”) processes personal data. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.aellana.com (the “Site”).
It is important to read this Privacy Policy together with our Terms and Conditions and Cookie Policy.
Please note that this Privacy Policy is not applicable to third-party websites connected to this Site through links or applications. Clicking on such links may allow third parties to collect or share data about you. We cannot guarantee that these third parties will handle your personal data in a secure and careful manner, as we do not control these websites and are not responsible for their privacy policies. We therefore recommend you read the privacy policies of these sites before clicking on any links or making use of the websites accessed by such links.
BRAND AND COMPANY
Aellana is a brand owned by Maison Tulip B.V.. Maison Tulip B.V. is established in the Netherlands under Dutch law. Aellana and Maison Tulip B.V. are based in Amsterdam, the Netherlands.
GOVERNING LAW
The use of Aellana’s products and services fall, at all times, under the jurisdiction of Dutch Law. Our Privacy Policy, Terms and Conditions, Cookie Policy, and any separate agreements whereby we provide you services and products shall, at all times, be governed by and construed in accordance with the laws of the Netherlands. In case of a dispute, at all times (also when a product is purchased outside the Netherlands), a case needs to be submitted and conducted at the Court in the Netherlands. With purchasing our products and using our services you acknowledge and agree with all of this.
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
- Google Analytics
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
Customers and potential customers
We may process the following (categories of) personal data of (contact persons of) our (potential) customers if and when necessary for our order administration:
- Name and address details (surname, first names, initials, title, gender, address, postal code and place/country of residence);
- Date of birth;
- Email address;
- Payment details;
- Order details, including order history.
We process this data for the following purposes:
- If applicable: to register you as a new client;
- To inform and contact you about your order, our products, ordering methods, payments and applicable conditions;
- Delivery of ordered goods;
- Dispute resolution, including debt collection;
- To comply with our legal and regulatory obligations.
We may process the following (categories of) personal data of (contact persons of) our (potential) customers if and when necessary for our service administration:
- Name and address details (surname, first names, initials, title, gender, address, postal code and place/ country of residence);
- Telephone number;
- Date of birth;
- Email address;
- Order details;
- Payment details;
- Service requests;
Other personal data that may be processed in the context of handling the service request, such as order history. We process this data for the following purposes:
- Responding to questions;
- Providing service;
- Logging data for insight and improvement;
- Creating replacement orders;
- Dispute resolution;
- To comply with our legal and regulatory obligations.
We may process the following (categories of) personal data of (contact persons of) our (potential) customers in our client marketing database:
- Name and address details (surname, first names, initials, title, gender, address, postal code and place/country of residence);
- Email address;
- Telephone number;
- Date of birth;
- Transactional data such as order history;
- For direct marketing messages: email address, IP-address, open ratio and time of opening, click ratio including timestamp regarding visited URLs.
We process this data for the following purposes:
- Provision of information about ourselves and our products, including updates on changes to our Terms and Conditions, Terms of Use and Privacy Policy;
- Direct marketing relating to our products and/or services, including promotions, contests, prize draws and events connected therewith;
- Retargeting
- To analyze whether our messages are opened and to establish which parts of our messages are the most interesting for our newsletter subscribers;
- Research and development;
- Dispute resolution;
- To comply with our legal and regulatory obligations.
Aellana collects Personal Information from the following categories of sources:
- From you or a member of your household
- From other individuals acting on your behalf, such as personal shoppers or assistants
- From devices associated with you or a member of your household, including through cookies, web beacons or similar technologies, when you visit our Sites or online applications, or open our emails
- From other companies affiliated with Aellana
- From third-party information broker
Newsletter subscribers
We have a newsletter to inform those interested of our products and/or services, as well as contests, prize draws and other events. The newsletter is event-based, meaning that it will be sent when certain events occur (such as a new product being launched). Your email address will be added to the list of subscribers only with your explicit consent. The newsletter is aimed at driving engagement and may include information about new products, promotions and events. We can measure when, and to what extent, newsletters are opened and on which links in the newsletter you click. Each edition contains a link through which you can unsubscribe from the newsletter.
When you sign up to our newsletter, we process the following personal data:
- Your email address;
- IP-address;
- Open ratio and time of opening;
- Click ratio, including a timestamp of visits to URLs in our newsletters.
We process this data for the following purposes:
- To send you our newsletter;
- To analyze whether our newsletter is opened and to establish which parts of our newsletter are the most interesting for our newsletter subscribers;
- Dispute resolution;
- To comply with our legal and regulatory obligations.
Site users
When you visit our Site, we analyze your use of it through cookies and similar technologies. You can set your browser to (partially) disable or opt out of cookies. Please read our Cookie Policy for more information about the use of cookies. We may process the following (categories of) personal data of all our Site users (whether you make a purchase or not):
- Information on how you use and interact with our Sites, as well as on the amount of time that you spend on it;
- Basic information relating to the request from your browser when you visit the Sites. These data may include information such as your last visit date and time, the duration of your visit, the time stamp of the browser request, your IP address and basic HTTP header information (such as referral URL and user agent), information about the website you have previously visited, as well as demographic information, including your location.
We process this data for the following purposes:
- Analyzing and improving the use of the Site, including optimizing your operation and experience of the Site
- Marketing purposes (advertising)
- Dispute resolution
- To comply with our legal and regulatory obligations
Legal grounds for processing data
We process your personal data on the basis of one or more of the following legal grounds:
- When this is necessary for the performance of an agreement to which you are a party or for the performance of pre-contractual acts at your request, e.g. needing to process your information to be able to handle your order;
- When this is necessary to comply with a legal obligation;
- When this is necessary to promote our legitimate interests or the interests of a third party, e.g. to manage our relationship with you;
- With your consent, e.g. when you sign up to our newsletter.
If our processing of your personal data depends on your consent, we will request this separately from you. You may withdraw this consent at any time, but please note that such a withdrawal does not affect the lawfulness of the prior processing of your personal data
If you have specific questions about the legal grounds on which certain personal data are being processed, we would be happy to provide you with additional information – and you are always welcome to contact us via hello@aellana.com
To whom do we provide your personal data?
We only share your Personal Information with third parties if necessary. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We do not disclose your information to third parties (‘recipients', as defined in privacy legislation), unless necessary for the proper performance of the purposes described in this Privacy Policy. We may share personal data with our service providers, such as hosting providers, e-mail services and (other) software suppliers, payment service providers, transportation companies, lawyers etc. Furthermore, we may share your data when necessary to defend the rights or property of Aellana, or its customers and employees, and the personal safety, property or other rights of the public.
The third parties to whom the personal data is made available are obliged to treat your personal data confidentially.
Your personal data may be included in the acquisition of Aellana, in whole or in part; the sale of some or all of Aellana; a merger or merger involvement; or during a bankruptcy, dissolution or other transition of our business. This means that your personal data may be transferred to a new owner or successor entity to ensure that our services can be continued.
How long do we store your personal data?
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We will not retain your personal data in an identifiable form for any longer than is necessary for the purposes set out in this Privacy Policy.
The personal data in our service administration and client marketing database are retained for five years after closure of the client file. The e-mail address used for your newsletter subscription is removed from our mailing list as soon as you choose to unsubscribe.
In addition to the above-mentioned retention periods, we may need to retain certain personal data in order to comply with statutory retention obligations. For example, in connection with our tax retention obligation for (tax) business operations, we may need to retain certain accounting data for seven years from the end of the year in which the relevant data have lost their current importance.
There may arise a need to comply with an extension of the specific retention periods referred to above, and legal retention periods may become applicable. We may also retain personal data for a longer period of time if necessary for our legitimate interests, such as in the settling of legal disputes.
Security of your personal data
We have security measures in place to reduce the likelihood of misuse, loss and unwanted disclosure of, and unauthorized access to, personal data. Our employees and business partners are bound by confidentiality and by instructions aimed at the adequate protection of your personal data.
We have procedures in place to deal with personal data breaches and will notify you and the applicable regulator of such a breach where we are legally required to do so. If you have any questions about the security of your personal data, or if you suspect or have any indications of misuse, please contact us at hello@aellana.com
Children under the age of 18
The Sites are not directed to children, and we do not intentionally collect or maintain any Personal Information from children under the age of 18 years. If you believe that we might have any Personal Information from or about anyone under the age of 18, please contact us at hello@aellana.com
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Amazon
We sell our products via/on Amazon. Our orders are also fulfilled by Amazon. You should understand that by using Amazon.com and ordering any of our products on Amazon.com, you agree to be bound by Amazon's Privacy Policy and Cookie Policy. Not ours.
How can you file a privacy complaint?
If you have a complaint about the processing of your personal data by us, we will do our utmost to resolve it with you. You have the right to lodge a complaint with the competent supervisory authority at any time.
Changes to this Privacy Policy
We reserve the right to change this Privacy Policy and will always post the most recent version of this Policy on our website. If substantial changes are made that could significantly affect one or more data subjects, we will strive to inform the relevant data subjects immediately.
Contact information:
Questions about the Privacy Policy should be sent to: hello@aellana.com
Company:
Maison Tulip B.V. | AELLANA
1e Jan vd Heijdenstr 117 1
1072 TN Amsterdam
The Netherlands
KVK Company Registration: 77419316
VAT: NL861003044B01
Mailing Address U.S.A.:
Aellana | Maison Tulip B.V.
244 Madison Avenue #1433
New York, NY 10016
The United States of America
+1 (646) 583 3262