The Site uses cookies. “Cookies” are small text files that are stored on your computer and which allow us or a third-party to recognize you.

Our online shop uses cookies in order to improve the experience of visiting the Site and to secure the Site. Furthermore, cookies help us to analyze the frequency of our webpage views and assist in general navigation. Please note that some of these cookies are transmitted from our server to your system.

Cookies are never used to retrieve private data from your device or to detect passwords.

Session cookies, persistent cookies and third-party cookies
In most cases these cookies are so-called ‘session cookies’. Session cookies are deleted automatically from your hard disk after visiting the Site. Other cookies remain on your computer and allow us to recognize it on your next visit (these are known as ‘persistent cookies’). Persistent cookies allow us, for example, to welcome you with your username, to avoid the need to retype your password and/or fill out forms with your personal information each time you make an order on the Site.

We also use third-party cookies for analytical and social media reasons. These cookies are also persistent. In addition, we use cookies for the following purposes:

Functionality
These cookies help make a website usable by enabling basic functions like page navigation and access to the website’s secure areas. The website cannot function properly without these cookies.

Site performance
We use cookies to optimize the performance of the Site. These functional cookies allow us to:
- remember your language;
- recognize you the next time you visit the Site; and
- remember the contents of your shopping basket and login data.

You can block these cookies with your web browser. However, doing so may have a negative effect on the performance of the Site.

Google Analytics
Google places cookies on the Site as part of the Google Analytics service. We use this service for monitoring and reporting on how visitors use the Site. Google may provide this information to third parties if it is obliged to do so by law, or insofar as third parties process the information on behalf of Google. The information is transferred to and saved by Google on its servers in the United States, and is therefore beyond our control. Click here for Google's privacy policy, which you should consult and understand prior to viewing this Site any further.

Enabling, disabling, and deleting cookies
You can always change your cookie preferences by visiting ‘Cookie Settings’ at the bottom of each page of our Site. For a descriptive and up-to-date summary of every third party accessing your web browser (through our Site or otherwise), we advise you to install a web browser plugin built for this purpose. You can also choose to have your computer notify you each time a cookie is being sent, or you can choose to turn off cookies altogether. This can be done in your browser settings. If you turn cookies off, you may not have access to many of the features that make the Site more efficient, and some of our services will not function properly.

Changes
We reserve the right to modify this Cookie Policy. To stay updated on the latest changes, we recommend consulting our Cookie Policy regularly.

Contact information:
Questions about the Privacy Policy should be sent to: hello@aellana.com

Company:

Maison Tulip B.V. | AELLANA
1e Jan vd Heijdenstr 117 1
1072 TN Amsterdam
The Netherlands

KVK Company Registration: 77419316
VAT: NL861003044B01

Mailing Address U.S.A.:

Aellana | Maison Tulip B.V.
244 Madison Avenue #1433
New York, NY 10016
The United States of America
+1 (646) 583 3262

----

What is a cookie?
Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to ‘remember’ your computer (but not specifically who is using it) and improve your user experience. By associating the identification numbers in the cookies with other customer information when, for example, you log in to the site, the cookie information is recognized as relating to you.

What is the scope of cookies?
Cookies are commonly used for a variety of different purposes. These include letting the user navigate between pages efficiently, implementing their preferences, and generally improving their browsing experience, by customizing the website according to their navigation and user profile. They can also help ensure that the adverts that the user sees online are relevant to them and their interests.

What cookies do we use?
Our website uses several different types of cookie, for a variety of purposes, as better explained below in “Categories of cookies on aellana.com".
In particular, we use the following:

• Session cookies, which only last for the duration of a single browsing session. These are mostly used to facilitate access to the services on our website, to authenticate registered members, and to remember the items in your shopping basket.

• Permanent cookies, which last for more than one visit. These are used to remember a user’s preferences and actions within the website. In this case, when a user returns to our website, or visits sites that use the same cookies, the site reads the cookies and identifies the user’s browser.


This type of cookie includes the following:

• First-party cookies, which are supplied and stored by the website you are visiting and can only be read by this site. These cookies will, for instance, store products in the user’s shopping basket whilst they continue surfing the site. First-party cookies can be either session or permanent cookies.

• Third-party cookies, which are designed to collect data in an anonymous way, for example analytics information, including browsing statistics. Other third-party cookies track the visitor’s response to online promotional activities. This technology uses information about your visits to our website and the third-party sites on which we advertise to deliver relevant advertisements. We also use this type of cookie to find out which banner adverts bring users to our website. Again, third-party cookies can be either session or permanent cookies.

Categories of cookies on aellana.com
The various types of cookie used on our website will fall under one of the categories below.

• A - Technical Cookies
Based on the Privacy Policy Act of 1974, on simplification of procedure to release the data protection notice and to collect the consent for cookies (dated 8 May 2014), technical cookies include navigation or session cookies, cookie analytics and functionality cookies.

• A.1: Navigation or Session Cookies
These cookies are essential session cookies which enable the user to move around the website and use its features, including accessing its secure areas. They include session authentication cookies, without which necessary services, such as shopping baskets or e-billing, could not be provided.


Use of these cookies allows us to identify you as being logged in to aellana.com and ensure that you are able to access the appropriate features on our site.


If you choose to disable these cookies, you will still be able to browse, but will be unable to use our site for the ordering of products.

• A.2: Analytics
Also known as performance cookies, these cookies collect information about how you use our website, so that we can improve the quality of our site and services. They include analytics that allow us to obtain statistics about website access and browsing, monitor which website our users have arrived from, and generally help us improve the site by measuring usage information and error messages which might occur when browsing particular pages. They also help us monitor the effectiveness of advertising campaigns and gather information on which pages you visit most often. Performance cookies allow us to implement your choices about what cookies are used and optimise the way our site works.

All the information that these cookies collect is aggregated, and they do not collect personal identification information. They may be first party or third party.

• A.3: Functionality Cookies
Functionality cookies allow the website to remember your online settings (such as your user name, language or location) and provide enhanced, more personalised features.


These cookies can also be used to remember changes you have made to text size, fonts and other customizable features. They may also be used to provide services you have asked for or to prevent you from receiving services you have already declined.


These types of cookies may be first party or third party. Presently we only use first-party cookies, which can be either ‘session’ or ‘permanent’.


When you choose functionalities and services, you agree to our use of the related functionality cookie.

• B - Profiling Cookies
These cookies, which include advertising and targeting cookies, are used by Aellana, our advertising providers and/or third parties to provide a customised browsing experience by delivering you advertisements relevant to you and your interests on third-party websites. We use cookies to identify your preferences and analyse your online interactions and transactions with us. However, we use that information exclusively for the benefit of Aellana and do not share it with any third party, except for Aellana service providers for the purpose of processing it on our behalf.

Under certain circumstances, especially if you are logged in on your account, we may combine data collected through the cookies with your personal data for the purposes set out above – unless you have explicitly declined to be the subject of such processing and have opted out from these types of cookies. We invite you to read our privacy policy for full details of how we might process your personal data under such circumstances.


Among the many types of advertising or targeting cookies, we may use Flash Cookies and Pixel Tags:

You can read more about the cookie policy of the third-party partners whose profiling cookies are used on our site by clicking here. U.S. residents can learn more about choosing to not have their information used by certain third parties by clicking here.


At any time, you can manage your preferences for advertising or targeting cookies through your browser settings, or by enabling/disabling all third-party cookies.

• Flash Cookies: We may use ‘local shared objects’, commonly known as Flash cookies, to store your preferences. The amount and type of information collected through Flash cookies, and how they work, is different from browser cookies. Please be aware that the browser's tools to manage cookies will not remove Flash cookies; to disable them, please use the setting tool provided by the Flash player here.

• Pixel Tags: If you agree to being tracked and/or profiled, we may use other tracking technologies (e.g., web beacons, clear gifs) in the communications we send to you. The purpose of these includes finding out whether you have read or opened the email, and whether you have interacted with any link, for instance by clicking on it, and if so which ones. This information may be combined with other information we have gathered about you, to help us deliver more interesting, personalised communications, based on your browsing experience and shopping.

Information sharing
We do not share information collected through the use of cookies and pixel tags with any third party, except with other companies within Aellana, our advertising agencies/providers and our IT service providers (e.g., hosting providers). This sharing is exclusively for the purposes set out above.

How to manage your tracking and cookie preferences
At any time, you have the option to limit this tracking or to accept or decline the use of cookies/pixel tags by changing your browser application settings. Please note that our systems may not recognize Do Not Track headers or requests from some browsers.

Most browser applications automatically accept cookies, but you can set your browser to receive an alert each time an operator tries to send you cookies/pixel tags, and/or to block them. On most browsers, the ‘Help’ facility on the toolbar will tell you how to block cookies, how to change your tracking settings, how to be notified when you receive cookies/pixel tags, or how to disable cookies/pixel tags altogether.
 Below are pages describing these settings in more detail for each browser:


If you use multiple browsers (e.g., Internet Explorer, Google Chrome, Firefox, etc.), you must repeat this procedure with each one, and if you connect to the web from multiple devices (e.g., from work and at home), then you will need to set your preferences for each browser, on each device.


Please note that if you completely disable cookies from the browser, then it is possible that some parts of our website will not function properly, such as normal surfing or purchasing activity. Furthermore, you may lose any personalised activity, and the advertising you receive when you visit this website will not be tailored to your interests.

• Chrome
• Firefox
• Internet Explorer 7 and 8
• Internet Explorer 9
• Safari
• Opera

How to disable third-party cookies and advertising or targeting cookies from the aellana site:
You can find out how to disable third-party cookies and advertising or targeting cookies on your computer by checking: youronlinechoices.com